How To Create A Good Site for Your Clients

Posted by: r2yrv Comments: 0 Post Date: May 7, 2025

Here’s a professional, step-by-step guide on how to create a good website for your clients — whether you’re using WordPress, another CMS, or coding from scratch:

✅ 1. Understand the Client’s Goals

Start with a deep conversation:

What is the purpose of the site (informational, ecommerce, portfolio, etc.)?
Who is their target audience?
What features do they need (blog, contact form, booking, etc.)?
Any competitors they admire or dislike?

👉 Tip: Create a clear project brief or scope document.

✅ 2. Plan the Structure & Content

Map out the site architecture (main pages, subpages, navigation).
Draft or collect content (text, images, videos).
Plan calls to action (CTAs) that guide users toward goals.

👉 Use a sitemap tool or draw it manually to visualize.

✅ 3. Choose the Right Platform & Tools

Depending on needs and budget:

WordPress → flexible for most small businesses
Shopify → for ecommerce
Webflow → for design-heavy, custom sites
Laravel/Django → for custom web apps

👉 Install necessary plugins or integrations early.

✅ 4. Prioritize Design & User Experience (UX)

Use a clean, modern design that fits the client’s industry and audience.
Keep navigation intuitive and simple.
Optimize for mobile responsiveness.
Follow branding guidelines (colors, fonts, logo use).

👉 Avoid clutter and prioritize readability.

✅ 5. Build with SEO & Speed in Mind

Use SEO-friendly URLs, titles, meta descriptions.
Optimize images to reduce load times.
Minify CSS/JS files and leverage caching.
Submit the site to Google Search Console after launch.

✅ 6. Include Must-Have Features

Every professional site should have:
✅ Clear contact information or form
✅ Social media links
✅ Privacy policy & terms pages
✅ SSL certificate (secure HTTPS)
✅ Analytics (Google Analytics, etc.)

✅ 7. Test Everything

Check site on different devices and browsers.
Test all forms, buttons, menus, links.
Proofread all content.

👉 Ask the client to review and sign off before going live.

✅ 8. Provide Handoff & Training

Document how to manage/update the site (WordPress guide, admin login, etc.).
Offer basic training if they’ll manage it themselves.
Ensure they know how to update plugins, content, backups.

✅ 9. Ongoing Maintenance Plan (optional)

Offer a package to handle updates, backups, security, performance monitoring.

✨ Key principles of a “good website”:

Clear goals & user journey
Fast & mobile-friendly
Easy to manage for the client
Scalable & secure